Recruitment agencies always seem to have mixed feedback on social media. Some swear by the tool for getting interest in their roles. Others feel it’s a waste of time. However, one thing is for certain. Clients and candidates are on social media, so it is another way to reach them with your brand if you do it right.
Here are 10 tips for you to consider if you want to use social media to grow your recruitment agency:
1) Choose the Right Platforms
Managing multiple social media accounts for your business can be really time-consuming. That’s why it’s essential to think carefully about the platforms you choose to invest your time in. LinkedIn is the obvious choice. However think about where else candidates will be looking? Facebook? Twitter? Snapchat? Pinterest? Try creating a persona of your ideal client and candidate, as this will tell you which platform to choose.
2) Don’t Just Post Jobs
You’ll struggle to get people to follow your page if you simply post jobs. People only follow pages such as this if they’re actively looking, which means you’re not accessing the broadest range of candidates. Instead post relatable content that your audience will be interested in reading, with a sprinkling of jobs! Think about news articles, white papers, infographics, inspirational quotes, thought leadership pieces, anything that is going to encourage your audience to engage with your content.
3) Post Regularly
You’re running a recruitment agency, so chances are you’re super busy, however you should still find the time to post regularly! There are various recommendations out there in terms of how often you should post, however as a guide you should post to each of your channels at least twice a week.
4) Interact with Followers
Don’t just post and then forget about it until the time comes to post again. Try and interact with your followers as much as you can. If they comment on a post then respond. If there’s something relevant happening in the news then be reactive, and add your voice to the conversation.
5) Decide on a Voice
You should decide on a tone of voice, particularly if multiple people will be posting to the account. Establishing a tone of voice means thinking about how you’ll speak to your audience. Consider words and phrases you’ll use, and whether you’ll be corporate and formal, or relaxed and conversational. Sounding human when you speak to your audience is key, and will lead to much better engagement.
6) Choose a Look
I’m sure no-one needs to tell you that recruitment is a competitive market! Try and cut through the noise by establishing a consistent look. It’ll help your content become more recognisable and aesthetically it will look much better on your feed.
7) Explore Scheduling Tools
Remembering to post can be one of the trickiest parts of managing your own social media accounts! Luckily there are a number of different scheduling tools that can help. Hootsuite is probably the best known, however there are many others that can help you post to your audience regularly.
8) Be the Expert
One of the best ways to grow your recruitment agency through social media, is by establishing yourself as the expert. That one business or individual who can always be relied on to share the latest industry news or have an opinion on a hot topic. Whatever sector you recruit within, being the expert means you’re the first port of call for recruitment advice, and hopefully lots of new roles!
9) Use it as a Selling Tool
The amazing thing about building a social following for your business, is that you can then use it as a selling tool to clients. If you can demonstrate that you have an engaged audience of relevant professionals then it gives you an edge and something different to talk about with your client.
10) Hire a Professional
You might read all the pointers above and feel you simply don’t have the time to invest! There are a number of professionals, including marketing agencies and social media freelancers, who will be more than happy to help. They’ll be able to advise you on the path to take and the best ways to grow your audience.